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WHAT WE DO
Consumers encounter up to 10,000 advertisements daily. To advance your mission and create a meaningful impact, your message must stand out by reaching the right audience at the right moment.
As an extension of your marketing team, we excel in developing and executing a strategic multimedia approach for your campaigns. We assess your goals to identify the most effective media tactics, integrating various digital strategies with other communication methods such as social media, TV, radio, outdoor advertising, partnerships, and influencers. Through close collaboration, we aim to pinpoint the ideal brand message, target the appropriate audience, and implement it across the right channels. Our media strategies are crafted to embed your initiatives in the minds of those ready to make a difference.
CMP brings a wealth of diverse experience, enabling you to work alongside digital scientists and experts who shape how today’s digital messages are consumed. By merging innovative digital tactics with insights from our traditional advertising specialists, we maintain a strong focus on innovation, ensuring your message resonates powerfully.
We collaborate with a diverse range of clients, including creative and public relations agencies, government organizations focused on public policy and awareness initiatives, non-profits, and companies seeking assistance in communicating their sustainability campaigns.
Anna Devlin
MEFA, Director of Savings Programs
"MEFA is a non profit providing families with various ways to prepare and save for their children’s college education. We've been working with Sherri for over 15 years and love the personal attention to our youth literacy program she and her team created, bringing new ideas and execution tactics. They really think outside of the box creating partnerships that make real connections to our customers. Whether they're involving political figures, sports celebrities or real people, Sherri and her team go the extra distance to communicate our message because, as moms, they're personally vested in our product’s success. When you work with CMP you get more than media - you get hands on dedication to pushing your mission forward. "
Abbie Rosenberg
Mental Health Collaborative, Founder and Executive Director
"At Mental Health Collaborative, our goal is to break the stigma of mental illness. Sherri worked with us to understand our audience, their specific needs, and was able to determine how they respond to messages. From there we worked together creating a campaign using micro influencers executed on digital and social media designed to target a very specific audience. We were able to grow our audience base by 55%. Through this campaign we also reached school districts in Massachusetts and beyond who will be teaching our mental health curriculum in their middle schools and high schools. We’re looking looking forward to working together on future campaigns that brings our curriculum into more schools to further help our communities"
Lisa Powers
Dig Safe Systems, Public Relations Director
CMP helped us evolve our traditional media campaign into a program that combined unique and highly customized digital components. We needed to reach home owners and contractors in their environment. Sherri and her team created a campaign to zero in on a specific audience of consumers as they entered Home Depot stores and target them with various digital tactics so our message was received by the right people at the exact time it was on their minds in order for us to impact change. As a result, our call volume was up 18%. It's even more than our board of directors were looking for and we look forward to continuing and enhancing this program with Sherri and CMP over the years.
OUR STORY!
Our experienced and progressive team is founded and led by women with careers spanning decades in digital and traditional media, business development and implementation of public policy/advocacy campaigns. During more than 15 years in Boston media and advertising, Sherri Galego built her foundation on creating sustainability and cause marketing campaigns within the non-profit and public policy sectors. In 2003 Sherri followed her personal passion and partnered with machine learning scientists and artificial intelligence experts, launching Co-Marketing Plus, Inc.- a media placement and communication agency for the cause marketing world.
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WHY?
“We're parents who have faced personal challenges, and we aim to leverage our strength and knowledge to positively impact our children's futures. To advance policy, we recognize the need for advocates who can make a difference in communities and families. Inquire about our projects and discover more about us than you might expect.
- Sherri Galego