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DIGITAL MEDIA
Did you know the way someone holds, tilts, and scrolls through their smartphone can influence their response to your message? Digital scientists have revealed how our brains react to messages and have developed platforms that shape how we process and respond to information. Our analysts dedicate their time to studying consumer behavior, ensuring messages reach the right audience at the right moment. Our team works together to maximize your message's reach, target it precisely, and optimize your budget, while our robust analytics and real-time feedback provide valuable measurement tools to optimize and guarantee your campaign's success.
We make your message stand out! Our innovative experts go beyond basic consumer demographics and search targeting. We utilize algorithms that track how users interact with their smartphones, including thumb movements, voice recognition, content consumption, and streaming service usage. By combining these physical and mental behaviors, we pinpoint specific consumer markets to influence decision-making. We guide you in selecting the most effective digital strategies for your goals, educating you on current tools and future formats that work together to impact human behavior. Our shared objective is to drive meaningful change.
SOCIAL MEDIA
Social media is where your story begins. Everybody is on at least one platform whether it be Snap Chat, TikTok, Instagram, FaceBook, YouTube, etc.. And these platforms continually change the way in which advertising is allowed. Our experts live and breathe everything social! Discover how we leverage each platform with a customized strategy designed to how your target audience interacts with the platform.
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Often we're advising on how to best optimize YouTube videos or maximizing TikTok's influencer generated platform, our experts can create and implement custom strategies for each platform.
MULTICULTURAL MARKETING
Our research goes beyond stereotypes and zeroes in on specific ethnicities and how your unique target audience engages with online activity. We foster deep emotional connections leading to higher engagement. We provide direction to better understand the online habits of your audience in order to maximize effective creative assets.
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DEI can refer to various backgrounds, race, ethnicities, sexualties, origins, ideologies...you get the picture. Diversity represents as many differences as possible. In order to be equitable, we need to focus in on each need. We need to include each audience with the right messages tailored to their needs and beliefs. Our DEI approach can help re-define your campaign.
LGBTQ+
LGBTQ+ audiences use social media, digital and datig apps differently. Whether we are breaking down by lifestly, geography or demographic, we can help create a targeted campaign to initiate call to actions. Whether it be directing to websites or into specific locations, we approach each campaign differently.
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Our experts have worked for years with every LGBTQIA+ dating app platform and publication to strategize and ensure results. We optimized throughout the campaign as it is running live maximizing placement, impressions, and click thrus.
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No dating app is the same. There also numerous apps and sites not accessable on the biddable network. Let us help you identify the best channels to amplify LGBTQ+ voices.
GOOGLE ADS / SEO
Google is one of the first places people turn when researching topics. Whether it's a brand awareness or call to action campaign, your landing page needs to be visible with the proper information compelling your market to take action.
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Like all technology, Google Ads has changed drastically. With CMP you work with our certified Google exports to identify the best performing tactics and positioning along with identifying SEO strategies ensuring your message has maximum engagement to impact change.
TRADITIONAL MEDIA
We move your traditional media buy forward with new technology and new tactics. Traditional media buying has not died, but it has changed dramatically. The placement method of television, radio, outdoor, transit and billboard advertising is anything but “traditional” in today’s new world of media consumption.
Product placement and new formats with streaming platforms such as Netflix, Hulu, YouTube, and newly approaching channels continue to alter the landscape of this media environment.
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Our team of experts combine tactics to maximize your exposure, building a comprehensive "traditional" campaign integrated around your consumer's digital thumbprint.
CO-MARKETING
Co-marketing, sometimes known as partnership marketing, identifies compatible partners with a similar mission to help expand your reach. Organizations with common goals and purposes join forces to leverage like-minded customers to react to your message. We help identify partners with synergistic missions, prepare, present, and execute campaigns leading the co-marketing partnership.
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OPTIMIZATION & ACCOUNTABILITY
Whether you work with CMP or another company, you deserve 100% transparency in order to build a successful campaign. Marketers are now able to immediately get a better view into which ads drive attention to whom and when. With our data, we have the power to improve creatives, execution and user experience. Through our ongoing analytics, we can turn any ineffective tactics into positive ROI during the campaign.
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You will receive easy to read regular reports highlighting the most important functions of your campaigns. Each week we analyze your campaign and make recommendations to ensure your results are optimized.